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While your website tells AI what your company does and your PR footprint validates it, the machine anchors its final verdict in peer-to-peer consensus. Learn how the Althea Score evaluates the dark social layer and provides a clear engineering roadmap to protect your brand across online communities.

For decades, B2B PR was about winning human buyers. Today, your media presence actively trains the algorithms that build your prospects' shortlists. Learn how the Althea Score evaluates your off-site machine authority and maps your narrative dominance against competitors.

Modern B2B marketing serves two evaluators in parallel: the human buyer and the machine. If your website backend is messy, outdated, or blocked, the LLM half of your audience is effectively blind. This is Part 2 of the Althea Score series: how to optimize your infrastructure for total machine readability.

6% of B2B brands are invisible in AI-generated recommendations, not because their product is weak, but because their content hasn't taught AI where they fit. This is Part 1 of the Althea Score series: how to audit your content layer for AI visibility, including the four on-page elements we evaluate before running a single prompt.

Can the way you structure a press release double your AI citation rate? We put it to the test. By comparing two major Major League Hacking (MLH) partnerships (Solana and Google), Althea uncovered how factual headlines, modular storytelling, and "machine-readable" clarity outperform traditional PR jargon in the age of Answer Engine Optimization (AEO).

What does it take to write a press release in 2026? This is Althea's take on the specific structural elements and the principle of writing for humans while using technical tools to structure the information for machines.

PR is moving faster than ever, but as the digital ecosystem shifts toward AI and LLMs, one reality remains: You can’t automate experience. Discover why Althea's "PR Plus" Methodology (balancing technical SEO infrastructure with authentic human storytelling) is the only way to stay discoverable in a GEO-first world