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Brand presence and AI visibility programs for B2B startups. Built to compound. Designed to get you found by the right people, in the right places.

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The Founders' Guide to AI Visibility in 2026

Only 3.0% of relevant Google AI Overviews include the median enterprise B2B brand, according to Walker Sands' benchmark of 45 million keywords across 828 companies. Learn what AI visibility is, how AI models decide which brands to mention, the four source types they draw on, and a practical four-step framework for getting your brand into AI-generated answers.

Kara Silverman

15 min

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The Founders' Guide to AI Visibility in 2026
Generative Engine Optimization (GEO) Strategy: Where a B2B Startup Should Start

Generative Engine Optimization (GEO) Strategy: Where a B2B Startup Should Start

The median enterprise B2B brand appears in 3.0% of relevant Google AI Overviews. This guide sets the order of work for a startup GEO strategy: baseline the questions buyers ask, decide the first step from what the answers show, skip what the engines say is unneeded, and split the work across a small team.

Kara Silverman

October 17, 2026

AEO Services: What an Answer Engine Optimization Agency Should Deliver

AEO Services: What an Answer Engine Optimization Agency Should Deliver

Journalism alone makes up 27% of the sources AI assistants cite, so an answer engine optimization scope that stops at your own pages leaves much of the evidence untouched. This guide sets out six deliverables an AEO agency should hand over, what Google, Bing, OpenAI, Perplexity and Anthropic document, the line items they say you can ignore, and what to put in the statement of work.

Kara Silverman

October 6, 2026

Answer Engine Optimization (AEO): What Google Actually Says About Page Structure

Answer Engine Optimization (AEO): What Google Actually Says About Page Structure

Google stopped showing FAQ rich results on 7 May 2026 and says Google Search ignores llms.txt, chunking and special markup, yet the advice is still sold. Learn what Google and Bing document about page structure for answer engine optimization (AEO), what OpenAI, Anthropic and Perplexity leave unsaid, and how to structure a page so an answer engine can lift it.

Kara Silverman

October 5, 2026

GEO and AEO vs SEO: What Changes When Buyers Ask AI Instead of Google

GEO and AEO vs SEO: What Changes When Buyers Ask AI Instead of Google

In Muck Rack's May 2026 study, journalism alone made up 27% of the sources AI assistants cited, and paid placement was 0.3%. This guide compares SEO, AEO and GEO on what gets chosen, where the evidence comes from and how you measure it, quotes what Google, Bing, OpenAI and Anthropic document, and sets out what to change first.

Kara Silverman

October 5, 2026

What Does a Generative Engine Optimization (GEO) Agency Actually Do?

What Does a Generative Engine Optimization (GEO) Agency Actually Do?

Journalism alone made up 27% of the sources cited in ChatGPT, Claude and Gemini responses in Muck Rack’s May 2026 study, so a GEO agency that only edits your website leaves much of the evidence untouched. Learn what generative engine optimization agencies actually do, what Google, Bing and OpenAI document, what a first audit and the first 90 days should include, which red flags end the conversation, and what drives the cost.

Kara Silverman

September 29, 2026

PR for SEO: How Press Coverage Helps You Rank in Google and Get Cited by AI

PR for SEO: How Press Coverage Helps You Rank in Google and Get Cited by AI

Branded web mentions correlate with visibility in Google AI Overviews at 0.664 in Ahrefs' study of 75,000 established brands, against 0.218 for backlinks. Learn what Google documents about links and reputation, why coverage often fails to show up in search, how to plan PR so it helps rankings and AI citations, and how to measure it honestly.

Kara Silverman

September 25, 2026

How to Get Your Startup Cited by ChatGPT, Claude and Google AI Overviews

How to Get Your Startup Cited by ChatGPT, Claude and Google AI Overviews

Only 3.0 percent of relevant Google AI Overviews include the median enterprise B2B brand, and journalism alone makes up 27 percent of the sources AI assistants cite. Here is how ChatGPT, Claude, Google and Copilot choose their sources, in their own words, what the citation studies show, and a six-step method for startups with free tools to measure it.

Kara Silverman

September 23, 2026

Big PR Firm or Boutique? How to Judge an Agency Pitch for AI Visibility

Big PR Firm or Boutique? How to Judge an Agency Pitch for AI Visibility

Of the 25 million links AI engines cited in Muck Rack's May 2026 study, journalism alone made up 27%, so the PR firm you hire shapes what ChatGPT says about you. This guide compares big PR firms and boutiques on who does the work, how they choose targets and what they count as success, with four pitch-meeting tests you can run on us too.

Kara Silverman

September 23, 2026

How to Choose a PR and SEO Agency for AI Search: A Buyer's Guide

How to Choose a PR and SEO Agency for AI Search: A Buyer's Guide

Journalism alone makes up 27% of the sources AI engines cite, and the median enterprise B2B brand appears in 3% of the Google AI Overviews it's relevant for. Learn why PR and SEO fail when they're run apart, how PR Plus runs them as one system, and how to score any agency, including us, before you sign.

Kara Silverman

September 22, 2026

What Is AI Visibility? The Complete Guide for B2B Brands

What Is AI Visibility? The Complete Guide for B2B Brands

Traditional SEO ranks pages, but AI visibility retrieves passages. Only 3.0% of relevant Google AI Overviews include the median enterprise B2B brand, according to Walker Sands. Learn what AI visibility means, how LLMs decide which sources to trust, and how to balance your owned, editorial, community, and reference footprint so your brand is recommended when buyers ask.

Kara Silverman

July 5, 2026

The Founders' Guide to AI Visibility in 2026

The Founders' Guide to AI Visibility in 2026

Only 3.0% of relevant Google AI Overviews include the median enterprise B2B brand, according to Walker Sands' benchmark of 45 million keywords across 828 companies. Learn what AI visibility is, how AI models decide which brands to mention, the four source types they draw on, and a practical four-step framework for getting your brand into AI-generated answers.

Kara Silverman

July 2, 2026

The Althea Score, Part 4: How Community Consensus Shapes Your AI Share of Voice

The Althea Score, Part 4: How Community Consensus Shapes Your AI Share of Voice

While your website tells AI what your company does and your PR footprint validates it, the machine anchors its final verdict in peer-to-peer consensus. Learn how the Althea Score evaluates the dark social layer, what the research says about Reddit's share of AI citations, and what an authentic community presence looks like.

Kara Silverman

June 23, 2026

The Althea Score, Part 3: Your AI Share of Voice and Narrative Dominance Against Competitors

The Althea Score, Part 3: Your AI Share of Voice and Narrative Dominance Against Competitors

For decades, B2B PR was about winning human buyers. Today, your media presence is what AI engines retrieve and cite when they build your prospects' shortlists. Learn how the Althea Score evaluates your off-site machine authority and maps your narrative dominance against competitors.

Kara Silverman

June 1, 2026

The Althea Score, Part 2: Is Your Website Infrastructure Locking Out AI?

The Althea Score, Part 2: Is Your Website Infrastructure Locking Out AI?

Modern B2B marketing serves two evaluators in parallel: the human buyer and the machine. If your website backend is messy, outdated, or blocked, the LLM half of your audience is effectively blind. This is Part 2 of the Althea Score series: the crawler access, page structure, and structured data checks that decide whether AI systems can read your site.

Kara Silverman

May 19, 2026

The Althea Score, Part 1: Why Your SEO Alone Isn't Enough Anymore

The Althea Score, Part 1: Why Your SEO Alone Isn't Enough Anymore

95% of B2B buyers plan to use generative AI somewhere in a future purchase, and the median enterprise B2B brand shows up in just 3% of relevant Google AI Overviews. Ranking on page one no longer means AI engines recommend you. This is Part 1 of the Althea Score series: how we audit the content layer for AI visibility, the four on-page elements we check before running a single prompt, and the four prompts you can run yourself.

Kara Silverman

May 6, 2026

Evolving Press Releases for an AI-Search World: An Althea Labs Case Study

Evolving Press Releases for an AI-Search World: An Althea Labs Case Study

We compared two Major League Hacking press releases in Gauge to see what earns AI citations. Factual headlines and modular structure did better than traditional PR framing in that comparison. What you will take from it: how to write a headline that answers a search question, open with a fact block, break a release into program blocks, and use quotes that explain rather than pitch.

Kara Silverman

March 5, 2026

How to Write a Press Release in 2026 for AI Discovery and Trust

How to Write a Press Release in 2026 for AI Discovery and Trust

What does it take to write a press release in 2026? This is Althea Labs' take on the specific structural elements and the principle of writing for humans while using technical tools to structure the information for machines.

Kara Silverman

February 17, 2026

GEO Still Needs That Human Touch

GEO Still Needs That Human Touch

You can’t automate experience. Why Althea Labs’ PR Plus method pairs technical SEO infrastructure with human storytelling to stay discoverable in AI search.

Kara Silverman

January 30, 2026

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