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Can the way you structure a press release double your AI citation rate? We put it to the test. By comparing two major Major League Hacking (MLH) partnerships (Solana and Google), Althea uncovered how factual headlines, modular storytelling, and "machine-readable" clarity outperform traditional PR jargon in the age of Answer Engine Optimization (AEO).

What does it take to write a press release in 2026? This is Althea's take on the specific structural elements and the principle of writing for humans while using technical tools to structure the information for machines.

PR is moving faster than ever, but as the digital ecosystem shifts toward AI and LLMs, one reality remains: You can’t automate experience. Discover why Althea's "PR Plus" Methodology (balancing technical SEO infrastructure with authentic human storytelling) is the only way to stay discoverable in a GEO-first world