✦ AI Visibility
AI visibility refers to how prominently and accurately your brand appears in responses from AI systems like ChatGPT, Perplexity, and Claude. It is determined by your earned media footprint, website content, SEO structure, and community presence. The same inputs that have always driven good PR.
SEO optimizes for search engine rankings. AI visibility is about how your brand is represented in AI-generated responses. The two overlap significantly: both reward credible content, strong site structure, and earned authority. But AI visibility also depends on your presence in the human-generated sources LLMs draw from most heavily, including media coverage, community discussions, and authoritative third-party mentions.
Generative engine optimization (GEO) refers to the practice of optimizing brand content and presence for discovery and citation by AI systems. It includes structured data markup, entity definition, earned media strategy, and content formats that AI crawlers and LLMs recognize and trust. Althea's PR Plus methodology is built around GEO principles.
LLMs are trained on and cite sources that humans trust: media articles, Reddit threads, Wikipedia pages, and authoritative blogs. Earned media placements in outlets that AI systems reference directly improve the likelihood that your brand is cited in AI-generated responses. It is not a shortcut. It is the same work that has always built credibility, now with a new and measurable downstream effect.
✦ PR Plus Methodology
PR Plus is Althea's integrated approach to brand visibility. It combines traditional earned PR, SEO and technical site infrastructure, content strategy, and AI visibility tracking into a single compounding system. Rather than treating these as separate channels, PR Plus builds a feedback loop between them. Read the full methodology.
Because AI visibility is the output of all the inputs working together. A great PR placement with no site infrastructure behind it loses half its value. Strong SEO with no earned authority behind it hits a ceiling. The brands that show up consistently in AI responses are the ones that have built credibility across all of these layers simultaneously. That is what PR Plus is designed to do.
The brand presence audit covers four areas: SEO footprint (keyword rankings, technical site health, content gaps), earned media coverage (volume, quality, outlet authority), AI visibility (how your brand appears across ChatGPT, Perplexity, Claude, and category-specific prompts), and community presence (Reddit, LinkedIn, industry publications, forums). You get a full picture of where you stand before we touch anything.
✦ Working with Althea
Althea works with Series A and B B2B startups, primarily in developer tools, fintech, adtech, martech, and B2B SaaS. Engagements work best when there is a dedicated marketing lead as the day-to-day contact and founder buy-in on visibility as a strategic priority. If you are pre-product-market fit or primarily consumer-focused, we are probably not the right fit yet.
Every engagement starts with a full brand presence audit. From there it includes ICP and messaging development, Gauge setup for ongoing visibility tracking across 300 to 500 prompts, a 90-day editorial calendar across PR, content, and community, and monthly execution and reporting. You work directly with Kara throughout.
Yes. Althea has experience with US-based international companies and companies entering the US market. The focus is B2B tech with a meaningful US presence or US market ambitions.
Yes. The brand presence audit is also available as a standalone engagement. It is a useful starting point if you want a clear picture of where your brand stands before committing to an ongoing program, or if you have an internal team that can execute but need an outside perspective on strategy.
✦ Results & Measurement
Althea uses Gauge to track AI visibility and SEO performance across 300 to 500 prompts specific to each client. These prompts are pulled from real conversations across the internet and from a client's own customer interactions, giving an accurate picture of how the brand is being represented in AI-generated responses. You see a baseline at the start of the engagement, and you watch it move over time.
Visibility is a compounding asset, not a switch. Most clients see measurable movement in AI visibility tracking within 60 to 90 days of consistent execution. SEO and earned media results typically follow a similar arc. The work done in month one makes month three more effective, and month six more effective still. We are not building a campaign. We are building a foundation.
A top-of-funnel presence that is not dependent on any single channel, platform, or placement. Your brand appearing accurately and favorably in AI-generated responses for your category. Earned media that makes the next placement easier to land. A content and community presence that adds to a body of human signal that AI systems and humans both trust. The visible metric is AI visibility score movement. The durable outcome is a brand that compounds.
Still have questions?
Every engagement starts with a conversation. Tell us where you are and what you are trying to build.