Questions we hear a lot.

PR Plus is Althea Labs' integrated approach to brand visibility. It runs four components as one system: Authority (earned PR), Infrastructure (SEO and structured data), Human Proof (community presence), and The Bridge (content). The work follows five steps: Audit, ICP + Messaging, Visibility Tracking, Strategy, and Execution. Because every placement, page, and community post is planned together, each one makes the others more findable. Read the full methodology.

Althea Labs runs PR, SEO, content, and community together because AI visibility is the output of all of those inputs working at once. A great PR placement with no site infrastructure behind it loses much of its value. Strong SEO with no earned authority behind it hits a ceiling. The brands that show up consistently in AI answers have built credibility across all of these layers, and PR Plus is built to do that.

The Brand Intelligence Audit covers four areas: your SEO footprint (rankings, technical site health, content gaps), your earned media (volume, quality, outlet authority), your AI visibility (how ChatGPT, Perplexity, Gemini, Copilot, and Google's AI Overviews and AI Mode describe you for the prompts your buyers use), and your community presence (Reddit, LinkedIn, industry publications, forums). It's delivered in five days as a deck and a one-hour session, with Althea Score benchmarks and recommendations for the next 30 to 45 days.

Althea Labs works best with Series A and B B2B companies in developer tools, fintech, adtech, martech, and B2B SaaS that have funding, a marketing lead as the day-to-day contact, and a founder who understands that visibility is infrastructure, not a nice-to-have. If you're pre-product-market fit or mainly consumer-focused, we're probably not the right fit yet.

Althea Labs prices each engagement after a scoping call, because the right mix depends on your stage, your category, and how much your team runs in-house. There are four packages: the Brand Intelligence Audit (one time, five days), the AI Comms Toolkit (one time, scope-dependent), the AI Visibility Sprint (3 to 6 months), and Steady State (6 months and ongoing). Book a call and we'll tell you which fits and what it costs.

Every PR Plus engagement starts with an audit of where you stand. From there it includes ICP and messaging work; a baseline of 300 to 500 prompts in Gauge, the AI visibility measurement platform we use with clients, with a tracked set re-run every month; a 90-day editorial calendar across PR, content, and community; and monthly execution and reporting. You work directly with Kara Silverman, Althea Labs' founder, throughout.

Yes. Althea Labs works with international companies building their US presence, whether they're entering the US market or already have a US team. The focus is B2B tech with a meaningful US presence or US ambitions.

Yes. The Brand Intelligence Audit is available on its own: five days, delivered as a deck and a one-hour session. It's a useful starting point if you want a clear picture of where your brand stands before committing to an ongoing program, or if your team can execute and wants an outside view on strategy.

Althea Labs measures AI visibility with Gauge, the AI visibility measurement platform we use with clients. We start with a baseline of 300 to 500 prompts specific to your business, pulled from real conversations online and from your own customer interactions, so you're tracking what buyers actually ask. After the baseline, we re-run a tracked set every month and report how often you're mentioned and cited, which sources the engines relied on, and how your search performance is moving.

In our experience, early signs such as a cleaner site, first placements, and a growing community presence show up within 60 to 90 days of consistent work, and movement in AI answers builds on those inputs over the months that follow. You see your baseline in the first month. The work compounds from there: month one makes month three more effective, and month six more effective still.

No, and be wary of anyone who promises it. OpenAI's publisher FAQ says only that any public website "can appear" in ChatGPT search, and Google's guide to its AI features says that even for pages meeting every requirement, "Indexing and serving aren't guaranteed." What Althea Labs can do is strengthen the inputs AI engines draw on, measure the result against your baseline, and report what changed.

Success is a top-of-funnel presence that isn't dependent on any single channel, platform, or placement. Your brand appears accurately and favorably when buyers ask AI assistants about your category, each earned placement makes the next one easier to land, and your content and community presence keep adding to the human signal that AI systems and buyers both trust. You'll see it in your AI visibility score against the baseline; the lasting result is a brand whose work compounds.